Welcome to the CANTIENICA® Brand Hub
Nice that you're here.
With your license, you become part of a community of people united by one thing: enthusiasm for CANTIENICA® Body in Evolution and the desire to pass on this extraordinary method with the highest quality.
This Brand Hub will help you with that.
It's your reference book, your toolbox, and your source of inspiration. Here you'll find everything you need for a professional brand presence – from the correct spelling of the brand name and communication guidelines to logos, templates, presentations, and marketing materials.
Our goal is simple:
We want to make it easy for you to represent CANTIENICA® Body in Evolution competently, consistently and successfully.
Why is a brand hub being created here?
CANTIENICA® Body in Evolution is the result of more than 30 years of development work by Benita Cantieni.
This brand stands for precision, anatomical expertise, quality, and continuous development. People associate it with trust. This trust is built through every interaction – in the studio, online, in a lecture, on a website, or on social media.
Every licensing partner contributes to strengthening this trust.
Therefore, we do not understand brand management as a collection of regulations.
We understand it as a shared responsibility.
The clearer our presentation, the more uniform our communication, and the more consistently we make our quality visible, the stronger the CANTIENICA® brand becomes – and the more we all benefit from it.
What will you find here?
The Brand Hub is growing continuously.
You will find, among other things:
the foundations of our brand
The most important rules for trademark use
Support for communication and marketing
Logos, images and templates for download
Presentations and information material
Best practice examples from the community
Answers to frequently asked questions
Check back regularly. New content, templates, and ideas are added constantly.
Together for a strong brand
Thank you for being part of CANTIENICA® Body in Evolution.
With your knowledge, your teaching and your daily commitment, you contribute to more and more people becoming aware of the quality and impact of the method.
Welcome to the CANTIENICA® Brand Hub.
Methods blog
Benita Cantieni's methods blog is continuing education. It's a must-read. Likes and comments encourage us to do more. The more love, the more frequent the updates. All joking aside, Benita shares new insights, new terminology, and new illustrations with you on her methods blog.
There's a constant stream of news. It's time to liven up the news page.
Successfully evolving the body with CANTIENICA®
Trademark law and trademark use
Using the CANTIENICA® brand correctly in evolution.
The CANTIENICA® Body in Evolution brand is the result of more than 30 years of development work. It stands for quality, expertise, and trust.
Your license grants you the right to use this brand within the scope of the license agreement. At the same time, you contribute to preserving its value in the long term.
On these pages you will find all the basics for the correct use of the brand.
Quick access
Start successfully
Support for your successful journey with CANTIENICA® Body in Evolution
Whether you have just received your license or want to further develop your studio – building a successful business raises many questions.
Here you will find practical help, checklists and guides for starting your own business.
independence
Everything you need to get started.
A few organizational notes.
What you need to know for your website and your studio:
How do I calculate the price for my offers?
➡️ Start-up assistance for self-employed individuals
Winning customers
You don't have to figure everything out yourself.
Benefit from the experience of the CANTIENICA® community and focus on what you do best: competently guiding people.
The best teaching is of little use if nobody finds out about it.
Here you will find practical help for a successful start.
Explain the CANTIENICA® body in evolution in 30 seconds:
Acquiring first customers:
How do I set the prices?
Most customers come through recommendations.
➡️ Making every beginning easy
Corporate Design
A consistent brand image strengthens the CANTIENICA® brand. Body in Evolution
On these pages you will find some basics as well as templates for your professional appearance.
Colors, font, design elements and layout principles of CANTIENICA AG.
The corporate design serves as a guide and inspiration. It is not binding for licensing partners, but it supports a consistent brand image.
Download corporate design
Download Lato font
CANTIENICA® compass
Our shared code
We trust in the effectiveness of the CANTIENICA® method.
We impart knowledge that uplifts people and improves their quality of life.
We guide people from experiencing to understanding and from understanding to internalizing.
We work with precision, competence, and a love of learning.
We strengthen the perception, personal responsibility and potential of every individual.
We tell stories of development, resilience, and a successful life.
We treat each other with respect, generosity, and solidarity.
CANTIENICA® Vivatomy
Unique selling point
Vivatomie® is the visual language of the CANTIENICA® method. It makes the ideal organization of the body visible and is one of the protected foundations of our brand.
The Vivatomie® illustrations are among the most important teaching tools of the CANTIENICA® method. They illustrate the intelligent architecture of the human body and the harmonious interplay of bones, joints, ligaments, fascia, and deep muscles.
The illustrations are available to the licensing partners according to their level of training and may be used within the scope of the license and with correct source attribution.
Affiliate programs
contribution
You can participate as an affiliate partner in the sale of Benita Cantieni's online courses and receive a 20% commission for every sale you refer.
To participate, you'll need to register once on Digistore24 and link a payment account. For all sales made through your link, you'll receive a 20% commission, paid directly by Digistore24. Interested? You can read more about how the affiliate program works, and you'll even receive a discount when you purchase the programs yourself.